Vaultboy Signs With Broke Records

The music industry is constantly evolving, and digital platforms have opened up incredible new avenues for artists to connect with audiences. Vaultboy, the viral pop sensation behind the hit track “everything sucks,” is a prime example of this new era. After building a massive following independently on TikTok, he’s now officially signed with Broke Records, a digital-first independent label.

From TikTok Fame to Record Deal

Vaultboy’s journey highlights how artists can now cultivate their craft and find a dedicated fanbase online before even signing a record deal. His song “everything sucks” clearly resonated with listeners globally, and his partnership with Broke Records signals an exciting new phase where he aims to deliver even more cathartic and rewarding music.

Andre Benz, CEO and Co-founder of Broke Records, expressed his enthusiasm for the signing. “When I first discovered vaultboy’s music, I was immediately struck by his raw talent and genuine connection with his audience,” Benz stated. “He’s built something remarkable independently, a deeply engaged community that relates to his honest songwriting and authentic voice.”

Broke Records: A Home for Authentic Artists

Broke Records is known for championing authentic, independent artists who understand the digital landscape. The label’s team has a proven track record of identifying viral success stories and fostering artists who demonstrate ambition and a strong connection with their listeners. Their roster includes artists like Sevdaliza, $NOT, bbno$, ZHU, and glaive, who have collectively amassed billions of streams.

The label’s commitment to innovation was recognized with a spot on Billboard’s 2025 Indie Power Players list, and they’ve helped artists achieve positions on Spotify’s Global Top 50 chart. This background makes them an ideal partner for an artist like vaultboy, who has already achieved significant success on his own terms.

Why Broke Records Was the Right Choice

While other labels expressed interest, vaultboy felt Broke Records was the perfect fit. “Broke Records feels like home,” he shared. “Andre and Brandon have built something unique; a label that understands the way artists connect with fans today. They’re not trying to change or control what I do; they want to amplify it.”

This respect for his artistic vision and independent journey was crucial for vaultboy. He needed partners who could help him reach the next level without compromising his authentic sound and storytelling, which have been key to his success. Brandon De Oliveira, COO and Co-founder of Broke Records, emphasized this point: “We’re in an era where authenticity wins. Vaultboy’s fans don’t just stream his music; they connect with his story.”