Get ready to experience self-care with a serious dose of swagger! NFL legend Marshawn Lynch has teamed up with Dove Men+Care for an exclusive, limited-edition collection that’s all about bringing confidence and top-notch care to your daily routine. This isn’t just about smelling good; it’s about embodying that signature “Beastmode” mentality.
The BEASTMODE Collection: Scents with Swagger
The BEASTMODE Collection, available exclusively at Target, features two distinct scent variants: “You Just Got Got” and “Beast to the Bone.” Both come in body wash and deodorant, promising long-lasting freshness and that unmistakable Lynch confidence. He wasn’t just a face for the campaign; Lynch was deeply involved in the creation process.
“I’ve been using Dove products for years,” Lynch shared exclusively with ESSENCE. “When the opportunity came up to work with them, it was push play instantly. When we got in that lab and started to build, I wanted this collection to reflect me—not just my face on a bottle. I was hands-on through the whole process: picking the scents, naming the products, shaping the vibe.”
Inspired by “Beastmode” Mentality
The names themselves are pure Marshawn Lynch. “You Just Got Got” is inspired by a memorable quote from an interview with his former teammate Michael Robinson. Lynch explains it’s about confidence, overcoming challenges, and elevating yourself. “When you get right with this scent, you’re ready to make some shit happen.”
“Beast to the Bone” distills Lynch’s core mentality into a fragrance. “It’s not just on you, it’s in you,” he says. “It’s a lifestyle, a mentality. If you got it, you got it. If you don’t, get some Beast to the Bone and you’ll get it, ya’ know what I’m talkin’ ‘bout?” It’s about embodying that inner strength and authenticity.
Care as Real Strength
Beyond the catchy names and fresh scents, this collaboration highlights Dove Men+Care’s long-standing message: true strength comes from care. For Lynch, this resonates deeply. “For me, ‘care’ has always been about being who you are and showing up for your people,” he shared.
He connects this to his commitment to giving back to the communities that shaped him. “Real strength isn’t just what you do on the field—it’s about taking care of yourself, your family, your team, your community.” This philosophy is the driving force behind his partnership with Dove.
Celebrating Fans with Custom Jerseys
To celebrate the launch, Dove Men+Care is giving fans a chance to win one of 24 custom jerseys. This is a direct nod to Lynch’s iconic number 24, a number that holds significant memories for him, including creating an “earthquake” in the stadium and winning a Super Bowl. He’s excited to share that legacy with his fans and Dove customers.
Today, Marshawn Lynch is balancing business ventures, creative projects, and community work, all while staying true to his roots. His life, much like the BEASTMODE collection, is authentic, fearless, and deeply rooted in care. Because for Lynch, smelling good is just the beginning—it’s about feeling good, doing good, and taking care of your people.
What do you think of Marshawn Lynch’s BEASTMODE Collection with Dove Men+Care? Are you excited to try the new scents? Share your thoughts in the comments below!
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