Naimah Belin’s Floral Business Blooms with Emmy & NBA Partnerships

Naimah Belin, a senior sales professional in the video industry, discovered a fulfilling creative outlet beyond her 9-to-5 by launching Project 1952, a Chicago-based floral business. What started as a personal pursuit has blossomed into a successful venture, securing partnerships with major events like the Emmys and NBA All-Star festivities.

From Tech Sales to Floral Artistry

Belin, who grew up with a creative spirit and a love for reading, sought an outlet beyond the structured, ‘black and white’ nature of her tech sales career. After exploring blogging and thrifting without finding complete fulfillment, she became a certified florist in 2022. The following year, she founded Project 1952, a self-funded business dedicated to her mother, Virginia.

Belin describes her floral creations as ‘whimsical,’ ‘sculptural,’ and ‘anything but traditional.’ Each arrangement is handmade and custom-created, available for local delivery in Illinois, with options for travel for larger events. Her unique aesthetic, which she aligns with the ‘anti-bride,’ appeals to clients seeking something beyond the conventional.

Building Partnerships and Community

Project 1952 has quickly gained recognition, leading to significant partnerships with high-profile events. Collaborating with the Emmys and NBA All-Star events demonstrates the growing demand for Belin’s distinctive floral artistry. These partnerships not only elevate her brand but also showcase the increasing appreciation for creative entrepreneurship.

Beyond her floral creations, Belin is committed to community building. She plans to host an art club on November 9th, offering participants the chance to create eucalyptus bouquets, bag charms, bracelets, and mood boards – a tool she finds invaluable for her own creative process. She also intends to lead floral arrangement workshops, aiming to foster a greater appreciation for flowers among the public.