Black Women-Owned Beauty Brands ESSENCE Editors Love

Women’s History Month is a fantastic time to shine a spotlight on the incredible achievements of Black women, especially in the vibrant world of beauty. From skincare to makeup and haircare, Black women-owned brands are not only innovating but also making a significant impact on representation. These brands have earned their place in our routines, and we think they deserve yours too!

The Challenge of Funding and the Power of Support

It’s a tough reality that businesses owned by women, and particularly Black women, face significant hurdles when it comes to securing venture capital. Studies show that only a tiny fraction of funding goes to women-owned businesses, and an even smaller percentage to Black women-owned businesses. This disparity, however, doesn’t reflect the quality or potential of these brands.

In today’s economy, many consumers are consciously choosing to support brands that align with their values. This makes it even more important to highlight and champion the businesses that are often overlooked. Thankfully, the ESSENCE team is dedicated to celebrating these brands year-round, with extra enthusiasm during February and March.

ESSENCE Editors’ Must-Have Products

Our beauty editors and contributors test countless products, developing a keen eye for what truly works. They’ve discovered some gems from Black women-owned brands that have become absolute essentials. Let’s dive into their top picks!

Skincare Stars

• **The Rose Ingleton Dark Spot Serum:** Mecca Pryor, Style Writer, calls this serum a non-negotiable for treating dark spots. It’s a must-have for clear, even-toned skin.
• **EADEM Cloud Cushion Airy Brightening Moisturizer:** Cierra Black, Contributing Writer, raves about EADEM’s storytelling, packaging, and product quality. This moisturizer provides deep hydration without feeling heavy, making it suitable for various skin types.

Makeup & Fragrance Favorites

• **EADEM Le Chouchou Lip Softening Balm:** India Espy-Jones, Beauty Editor, loves these balms so much she carries multiple. They’re perfect for keeping lips soft and hydrated.
• **PAT McGRATH LABS Dark Star Mascara:** For that ‘Diana Ross’ look, Espy-Jones relies on this mascara. She believes a great mascara can complete any makeup look.
• **Skin-Scent Dry Oil Perfume by Moodeaux in Worthy:** Brianna Heath, Contributing Writer, uses this sophisticated vanilla gourmand scent with notes of white tea, musk, and amber as a daily affirmation of her worthiness. It garners many compliments!

Wellness & Body Care

• **Oui The People Shape Shifter Massage Tool:** Akili King, Senior Beauty & Style Editor, uses this tool for lymphatic drainage, releasing tension, boosting circulation, and depuffing. It’s a great addition to a home wellness routine.
• **Oui The People Featherweight Hydrating Body Gloss Oil:** Stixx Matthews, Contributing Writer, loves how this body oil provides a luxurious, hydrating sheen. The orange blossom scent adds a delightful finishing touch.

These selections represent just a fraction of the incredible talent and quality coming from Black women-owned beauty brands. Supporting these businesses means investing in innovation, representation, and products that truly deliver.